Download e-book for iPad: Co-Branding as a brand strategy – An analysis from the by Frédéric Begemann

By Frédéric Begemann

degree Thesis from the yr 2006 within the topic company economics - advertising, company communique, CRM, industry study, grade: 1,3, ecu company institution - foreign collage Schloß Reichartshausen Oestrich-Winkel, 149 entries within the bibliography, language: English, summary: challenge setOrganisations carry a different source portfolio that can qualify for aggressive ad-vantages. yet there are constantly gaps inside of this portfolio which restrict the price maximi-zation of an service provider (Bürki 1996). the emblem is a key source of an company, yet regardless of the expanding variety of diverse manufacturers, the variety of common and ac-cepted manufacturers in shoppers’ minds is particularly constrained (Esch 2005, p. 27). robust manufacturers can for that reason be strong assets for agencies. faced with the cutting edge call for of shoppers, those robust manufacturers may also function foundation for additional price maximization. however, even a robust model basically has a particular model identification and respective consumer-sided model institutions which can't be overstretched with-out unwanted effects (Kaufmann & Kurt 2005). which means worth maximization is restricted because of current model gaps. examine objectiveThe goal of this paper is to examine co-branding as a model process which contributes to price maximization of an organization via filling current organisational gaps. therefore, the logo as distinctive source is to be analysed and possible choices for filling model gaps are to be evaluated prior to guiding a established research of co-branding advantages, good fortune components and dangers from a RBV. functional implications for co-branding partner-ships are to be derived from this evaluation.

Show description

Read Online or Download Co-Branding as a brand strategy – An analysis from the resource-based view PDF

Similar marketing & sales books

Qualitative Marktforschung in Theorie und Praxis: - download pdf or read online

"Sehr kenntnisreich beschreiben [die Autoren] die bei qualitativen Erhebungen angewendeten wissenschaftlichen Methoden, den Forschungsprozess, die Anwendungsfelder, branchenspezifische Anforderungen sowie die internationale qualitative Marktforschung. Dieses Buch ist ein kompetenter Ratgeber, der nicht nur Studenten, sondern auch junge Profis zuverlässig begleitet.

Download PDF by Gunnar Wiedenfels: Trust of Potential Buyers in New Entrepreneurial Ventures:

Buying the 1st consumers is a make-or-break problem for brand spanking new ventures. In how a ways does the belief of a possible destiny purchaser in a brand new enterprise impact his choice to buy? How can an entrepreneur show trustworthiness with a purpose to impact the choice? In his dissertation, Gunnar Wiedenfels responds to those questions with an empirical learn checking out a theory-based version of belief, its drivers, and its influence on buy intentions.

Strategic Social Marketing - download pdf or read online

Lecturers/Instructors - Request a unfastened electronic inspection copy here. 'For someone attracted to nice social advertising perform within the twenty first century, and the way it must adapt as our knowing of behaviour switch evolves, this ebook is chock jam-packed with strong perform and clever method. ’ Dan Metcalfe, Deputy Director - advertising, Public healthiness England, UKStrategic Social advertising takes a systemic method of explaining and illustrating the additional worth of using advertising and marketing to unravel social difficulties.

Wilhelm Klopp's Individualisierung touristischer Leistungsbündel: PDF

Zunehmend lassen sich Urlaubsreisen bei Buchungen im web durch kundenseitige Zusammenstellung ihrer Teilleistungen individuell spezifizieren. Die wachsenden Individualisierungsmöglichkeiten werfen die Frage nach deren Nutzen aus der Sicht von Kunden auf. Ein Vergleich on-line buchbarer Bausteinreisen, additionally individualisierbaren Bündeln touristischer Leistungen mit vorkonfigurierten, fertig geschnürten Pauschalreisen erlaubt die Bestimmung der Nutzendifferenz zwischen den beiden Angebotsformen und damit des Nutzens der Individualisierungsmöglichkeit.

Extra info for Co-Branding as a brand strategy – An analysis from the resource-based view

Sample text

Download PDF sample

Co-Branding as a brand strategy – An analysis from the resource-based view by Frédéric Begemann


by Anthony
4.0

Rated 4.39 of 5 – based on 14 votes